Eye-Catching Comfort. Since 2019.
FUBUKI™ was conceived in Niseko, Japan, founded by Swedes, and cultivated by an international snow-loving community.
Since the company’s inception, the boots have been designed for people who spend their entire day, and often a greater portion of their lives, on snow. And hidden in plain sight, on the feet of every down-to-earth local in the snowiest place on the planet, stood two fundamental tenets that would shape FUBUKI:
- Durable, warm, waterproof boots should not be boring.
- Durable, warm, waterproof boots should not be heavy.
In a world where tough and resistant so often means rigid and boring, FUBUKI represents an off-piste path for those who confidently carve their own tracks on winter’s blank canvas.
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Nurturing those who look for a little of their own freedom in the clothes they wear.
For the girl who is smart, creative, confident and comfortable in all aspects of her being, free and adventurous, sweet to tough to tomboy to romantic. A girl who likes to keep busy and push life to its limits, with traveling and hanging out and everything in between.
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FREESTYLING THE FRONTIER
Whether your, skinning up a mountain, sledding down a hill or chilling by the fire after a snowy day on the slopes, you should do it in style. Pull on a cozy fleece or a puffy vest that hugs you in warmth. Slide into your Fubuki's with ease and sip that cup of hot cocoa. Or maybe you are loading your pack with snacks, shades and little mountain mischief because the outdoors is your personal playground. Whatever you do, Embrace YOUR Outside: with fun, function and style!
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GO FURTHER WITH US
Let customers speak for us
Great quality and warm to wear!
The most beautiful hat ever. Good quality materials.And superior art work and durability. Could not recommend more! Absolutely perfect!
They are great.
Haven't got them in the snow yet, but super comfortable. love how you just slip them on, and go.
Just as described. - perfect comfortable shoe. Would buy again.Quick ship.
Excellent wool top. Terrific service. A great team.
Warm, comfortable, flattering! Great for walking the dog on a cold day or as a base layer if you need something a little warmer
Love this top, it is warm and very comfortable soft. Flattering cut as well!
These hoodies are the best. Soft, warm fabric, good zip pockets and a dump pocket inside (just 1). The chest zip pocket is perfect for carrying ID and money while traveling relieving me of the need for a purse. This is my third Keb hoodie and I still use all of them. I have a purple one from about 10 years ago and it looks brand new. I just wish Fjallraven would make this hoodie in more exciting colors.
Love this beanie! It's so cute and comfortable. It does kinda have an oversized fit, but I love it for a casual beanie.
Great mid-layer for winter activity. Love the fit/style and functionality - total score!
