Curated Just for You
One of the lucky few shops in the US to carry the new line of Peak Performance snow apparel and accessories.
Founded by skiers in Sweden, Peak Performance is the perfect combination of mountain heritage, technical performance and minimalist design.
Give it a try - we know you'll love it as much as we do!
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Holiday Specials
We've been cruising around in Santa's 4-Runner to find you the best Holiday Deals on the coolest brands. These Holiday Specials are here for a short time, so get it while you can - they won't last! Select Fjallraven - Rhythm 25% off
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FREESTYLING THE FRONTIER
Whether your, skinning up a mountain, sledding down a hill or chilling by the fire after a snowy day on the slopes, you should do it in style. Pull on a cozy fleece or a puffy vest that hugs you in warmth. Slide into your Fubuki's with ease and sip that cup of hot cocoa. Or maybe you are loading your pack with snacks, shades and little mountain mischief because the outdoors is your personal playground. Whatever you do, Embrace YOUR Outside: with fun, function and style!
Picked just for you - check out our Brand Spotlight
OWN THE MOUNTAIN
After competing in men’s ski wear at the 2018 Winter Olympics, co-founder Kiley McKinnon had enough of the “unisex” fits truly meant for men and the unapproachability of the outdoor industry. Frustrated by the lack of gear fit for women’s bodies, coupled with "hardcore" outdoor culture, Kiley came together with co-founders Ariana and Karelle to provide women with a better option for ski apparel, and to disrupt the male-dominated outdoor industry.
Olympian-founded, and Colorado-based, we are the first brand to take an entirely women-first approach to technical ski wear. Our goal is to empower you to feel confident on the slopes – from powdery back to cheers at après. Based in the Rockies, we live and breathe the Halfdays lifestyle, gear-testing on the Colorado trails for peak performance and sharing a laugh at the brewery after.
Our product ethos of mountain-ready performance fashion is rooted in the big three: fashion, function, and fit.
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